Biolage R.A.W Styling Range Launch

Early in the year I was invited to the launch of The Matrix Biolage Haircare Launch which you can check out here. Since I started using the range my hair fell in love. The range is free of sulphates, silicones and paragons and works like a dream to tame my wild mane. So you can imagine my excitement was I was invited to a launch to celebrate the addition of styling products to the range. For the launch myself and fellow beauty media were treated to a cooking class where we cooked using the ingredients found in the R.A.W range and then we got to sit down together and enjoy the lunch we cooked.
“The Matrix Biolage R.A.W Styling products are formulated with up to 99% natural origin ingredients and are the perfect partner to the Biolage R.A.W haircare range providing total control with a nude edge. The R.A.W styling philosophy fuses sustainability awareness with efficient performance through luxurious formulas that are free of sulphates, silicones and paragons. From 99% biodegradable formulas to 100% recyclable packaging, Biolage R.A.W Styling respect s our planet by living up to high standards of sustainability, inside and out.”
It seems like every brand in the world is calling their products “natural” but for a ingredient to be classified as natural origin it means it is unchanged from its natural state or has undergone processing, yet still retains greater than 50% of its molecular structure from its original plant or mineral source and that is what the Biolage R.A.W styling range has done. You don’t lose any power from the beautiful raw ingredients such as cacao, honey and lemon through processing.
This range is beautiful and is perfect for the naturally conscious woman who wants great hair!♥
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